Design never stops.Connecting the world through design.

I'm Richie Zhu, a UX/UI and Visual Designer in New York City. I work across brand identity, graphic design, and digital products. I bring a multilingual perspective across four languages (English, Mandarin, Cantonese, and Fuzhounese) to help brands connect with diverse audiences.

UX/UI
Product Design
Brand
Visual Design
Character
Concept & Illustration
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UX/UI Case Study

From insight to interface,
the full product design process

The resolution resides in the exploration: every project starts with research and lands as a usable product experience.

PetPal cover: mobile app mockup with the pet family and home/collection screens
Product DesignIn Progress
PetPal

A companion-led discovery app that turns finding places to eat, explore, and visit into a more playful, personal experience.

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First Cover cover
B2BBrand / Website
First Cover

Redesigned the brand and website for a fintech insurance platform, unifying navigation and visual identity, resulting in a 20% increase in user engagement.

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Ragamuffin website redesign for a children's boutique
Website RedesignE-commerce
Ragamuffin

Revamped a dated children’s boutique website into a playful, colorful shopping experience for kids and parents.

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Floracracy cover
Mobile AppE-commerce
Floracracy

Designed an end-to-end custom bouquet-building app for a real client, from concept through developer handoff, including a reusable design system.

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Graphic / Visual Design

Brand, print, and digital visual design

From brand IP to posters, packaging, and social content, visual work across print and digital media.

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How I Work

A clear process behind every project.

From rough draft to a visualized layout, refined through continuous iteration.

01

Research & Define

Understand the audience and business goals, and pin down the core problem to solve.

02

Moodboard & Style Tile

Explore visual directions and establish a consistent tone and color language.

03

Layout & Content

Optimize from a draft to a visualized layout: feasible, readable, and on-brand.

04

Iterate & Deliver

Revise continuously and deliver final assets ready for print and digital.

Side Works

Photography, motion, and personal projects

Photography is how I capture fleeting moments on the move, each frame a fragment of growth and memory. Motion and personal projects are where I experiment freely, testing ideas in 3D, animation, and storytelling.

Street photography of a boat along a canal in Beijing

Photography

Capturing moments across the city and on the road, memories as fragments of growth.
3D rendered character playing a grand piano

3D Modeling & Animation

Character modeling, prop design, and short animation reels, from the PandaR band to the Mr. Panda Noodle cart.
🐼An ongoing personal project
Mr. Panda 3D character wearing a black suit, hat and round sunglasses

Mr. Panda

A personal brand IP born from a love of Kung Fu Panda, constantly revised and refined.

Richie Zhu chibi character illustration holding a camera
About Me

Designer – Photographer

01

I'm Richie Zhu, a visual and UX/UI designer based in New York City. I create thoughtful digital experiences across product design, brand identity, print, and digital design.

02

I bring a multilingual perspective to every project, communicating in English, Mandarin, Cantonese, and Fuzhounese, helping brands connect with diverse audiences through thoughtful design.

03

Outside of work, you'll find me exploring the city with my camera, flipping through the latest manga, or hunting for the next figure to add to my collection.

04

At the core of it all, I design because I love it. I give every project everything I have, even without knowing if it'll succeed, because that choice alone is what keeps me moving forward.

Expertise
UX/UI Design
Brand Identity
User Research
Print Design
Prototyping
Photography
Languages
English Mandarin Cantonese Fuzhounese
Let's Connect

Let's have boba sometime!

Whether it's a new product design or a brand visual project, feel free to reach out.

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