I'm Richie Zhu, a UX/UI & Graphic Designer based in New York City, working across brand identity, print, and digital design. I bring a multilingual perspective across four languages (English, Mandarin, Cantonese, and Fuzhounese) to help brands connect with diverse audiences.
The resolution resides in the exploration: every project starts with research and lands as a usable product experience.
A local-and-travel discovery app built around a kawaii pet-IP concierge. Product strategy, brand IP, and first concept screens are up; still early and actively evolving.
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Designed an end-to-end custom bouquet-building app for a real client, from concept through developer handoff, including a reusable design system.
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A travel planning app streamlining the journey from inspiration to booking, focused on reducing decision fatigue at each step.
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Designed a volunteer-matching app connecting community members to local opportunities, grounded in user interviews and usability testing.
View Case Study →From brand IP to posters, packaging, and social content, visual work across print and digital media.
View all →From rough draft to a visualized layout, refined through continuous iteration.
Understand the audience and business goals, and pin down the core problem to solve.
Explore visual directions and establish a consistent tone and color language.
Optimize from a draft to a visualized layout: feasible, readable, and on-brand.
Revise continuously and deliver final assets ready for print and digital.
Photography is one of my passions. I like to catch the moment where the place I walk by. Memories are the fragments of growth in life.
Capturing moments across the city and on the road, memories as fragments of growth.
Character modeling, prop design, and short animation reels, from the PandaR band to the Mr. Panda Noodle cart.
A personal brand IP born from a love of Kung Fu Panda, constantly revised and refined.
I'm Richie Zhu, a visual and UX/UI designer based in New York City. I create thoughtful digital experiences across product design, brand identity, print, and digital design.
I bring a multilingual perspective to every project, communicating in English, Mandarin, Cantonese, and Fuzhounese, helping brands connect with diverse audiences through thoughtful design.
Outside of work, you'll find me exploring the city with my camera, flipping through the latest manga, or hunting for the next figure to add to my collection.
At the core of it all, I design because I love it. I give every project everything I have, even without knowing if it'll succeed, because that choice alone is what keeps me moving forward.
