From brand IP to posters, packaging, and menu design, a look at the visual work behind the UX/UI case studies, spanning print and digital media.
Mr. Panda is my personal brand project, an original character inspired by my love of pandas and Chinese visual culture. What began as a logo exploration has grown into a full identity system: logo variations, business cards, packaging mockups, and merchandise. I revisit and refine the design with every new wave of inspiration, treating it as a long-term study in building a character-driven brand.
Menu and table-sign designs for restaurant settings, balancing readability with appetite appeal, plus packaging concepts exploring how illustration and typography work on physical products, including a dumpling box and a Tiger Rings cereal design.
A range of poster and print work, from event flyers to design challenges translating an idea into a single striking image.
